CHA 2013

In October, American Crafts announced that it had partnered with Becky Higgins to manufacture, sell and distribute her Project Life line. To help kick off the new partnership, I was asked to design her booth for CHA. Becky started Project Life as a way to streamline and simplify scrapbooking. I wanted her booth to convey this, so I kept the design simple and elegant.

Photos courtesy of BeckyHiggins.com.

I'M OFFICIAL!!!

Besides the fact that American Crafts manufactures great products that my wife and I have used for scrapbooking and card making over the years, one of the things that was appealing to me as I was looking to further my career, is how they take pride not only in their products, but also their employees. As a frequent visitor to the American Crafts Studio Blog, I had always noticed that they don't just highlight their crafters, but they also introduce you to their In-House Design Team. Before I accepted my new position with them, I blog-hopped through each designer's bio and was astonished and astounded with the level of creativity and talent they hire. I have to admit, I was a bit nervous that my skill-set would not match what they were looking for. However I was very excited to have the opportunity to work and learn from these talented artists and feel so fortunate and blessed that my work is highlighted right next to theirs.

Click here to learn more about me and my fellow designers.

ELECTION DAY

With it being Election Day, I thought I would share a couple of political illustrations I have done. A couple months ago, Cricut asked me to create two illustrations for Cricut Craft Room: Mitt Romney and Barack Obama. When they posted these images on Facebook, it really ruffled a lot of crafters feathers. Despite the controversy, I love the way the turned out.

During the last election, Logoworks asked me to create an illustration of Barack Obama for their blog. With Obama's "Change" campaign and all of his references to Abraham Lincoln, so I thought it was fitting to put his face on the penny.

One of my favorite email campaigns I create for Logoworks was, "Vote for Your Next Special Offer." Our customers could vote for a discount on Business Cards, PowerPoint Templates and Pens. I created downloadable posters and badges that our customers use to promote their favorite "offer." At the end of the day, whichever "offer" you voted for you received, but I seem to recall that Pens won by a tiny margin.

Happy Halloween

One of the last projects I was assigned at Cricut, was to stage a kids Halloween party. The photos from this "party" have been featured on Cricut.com, Project Center, Cricut Craft Room and Cricut email campaigns.

I volunteered my daughter to come in for the "party." She was a natural in front of the camera! And it has been so fun to see her picture all over Cricut's website.

I couldn't have pulled off this "party" on my own. Jana Eubank created the pumpkin topiaries, witch shoes, best costume ribbons, fry boxes, pumpkin popcorn ball favors and match game. My lovely wife also volunteered her time, and helped on everything from assembling the ornaments and applying the vinyl on the wall to helping me set-up the display and shop for candy and party supplies.

Here is a collection of photos from the party!